In the agricultural field, the benefits are particularly obvious - where farmers are working in hard-to-reach areas and are geographically spread, support can be provided by extension workers over the phone or by text rather than needing to wait for them to visit the region. Information about market prices and weather conditions can also enable farmers to make informed decisions about their crops.

Systems and approaches are needed to support national or regional agricultural mobile initiatives and, in particular, the technical knowledge to underpin the advice given is essential.